BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	99 622	-4.3%	2.8%	0.1	27 394 018	-4.2%	3.4%	0.1	-6.7%
MoM	520 912	-40.9%	2.8%	-0.3	140 500 936	-33.7%	3.5%	0.1	-34.9%
YTD	672 700	-69.9%	2.8%	-3.4	182 605 772	-57.1%	3.5%	-2.5	-33.7%
MAT	8 280 696	-43.2%	4.3%	-2.3	1 777 112 518	-30.5%	4.3%	-1.7	-12.9%
DEXALGIN
WoW	14 445	-8.2%	0.3%	0	7 974 846	-5.6%	1.1%	0	-5.9%
MoM	86 116	-0.8%	0.4%	0.1	45 595 997	7.9%	1.4%	0.3	-18.7%
YTD	108 673	-60.0%	0.4%	-0.4	58 028 809	-45.0%	1.3%	-0.9	-21.1%
MAT	1 422 818	-25.5%	0.6%	-0.1	639 187 720	-12.5%	1.6%	-0.4	-5.6%
ESPUMISAN (ADULTS)
WoW	49 235	-3.2%	38.6%	0	31 401 775	-3.1%	48.7%	0.4	-3.2%
MoM	227 468	-5.8%	39.3%	-1.6	147 485 006	4.4%	50.3%	1.4	-1.9%
YTD	305 622	-54.3%	39.2%	-22.1	197 493 364	-37.8%	49.9%	-18	-28.5%
MAT	3 921 211	-26.5%	50.5%	-14.6	2 088 607 382	-15.7%	56.7%	-13.2	-5.3%
ESPUMISAN BABY
WoW	19 726	-4.5%	30.0%	0.1	15 520 372	-3.6%	47.7%	0.5	-4.9%
MoM	89 583	-11.4%	29.6%	-1.8	69 808 712	-2.9%	46.7%	-0.1	-5.9%
YTD	121 027	-38.8%	29.8%	-9.7	94 606 093	-18.4%	47.0%	-6.9	-18.8%
MAT	1 349 362	-18.1%	35.8%	-5.1	884 244 799	-8.4%	49.5%	-6.1	-6.3%
FASTUM
WoW	12 905	-5.0%	0.8%	0	7 867 163	-3.5%	2.2%	0	-4.0%
MoM	68 305	1.6%	0.9%	0.1	41 973 451	9.7%	2.6%	0.4	-9.0%
YTD	88 691	-48.8%	0.9%	-0.6	54 379 683	-32.8%	2.5%	-0.8	-15.9%
MAT	955 883	-30.9%	1.0%	-0.4	519 793 557	-19.1%	2.4%	-0.7	-2.6%
IODOMARIN
WoW	64 655	-2.1%	22.3%	-0.2	12 122 775	-1.5%	9.0%	-0.2	-1.3%
MoM	257 852	-11.8%	20.9%	-1	47 712 069	-11.1%	8.0%	-0.6	-7.4%
YTD	361 199	-20.0%	21.3%	-1.3	67 056 078	-19.1%	8.3%	-1.7	-15.3%
MAT	3 202 865	-2.8%	20.4%	-0.7	624 189 623	2.0%	8.9%	-0.6	0.6%
LIOTON
WoW	15 499	-15.7%	1.8%	-0.3	19 438 048	-15.7%	4.7%	-0.6	-3.1%
MoM	59 882	-11.1%	1.6%	0	74 104 261	-7.1%	4.1%	-0.1	-8.3%
YTD	86 376	-46.9%	1.7%	-0.8	107 442 053	-24.8%	4.3%	-1	-20.2%
MAT	1 175 164	-30.6%	2.1%	-0.6	1 272 024 499	-10.4%	4.5%	-1.1	-9.8%
MEZYM
WoW	189 325	-4.3%	19.1%	0	30 087 867	-3.6%	13.0%	-0.1	-4.3%
MoM	1 004 480	-4.4%	19.6%	0.9	155 827 241	-0.0%	13.4%	0.7	-9.0%
YTD	1 292 183	-55.6%	19.4%	-11.5	201 869 954	-51.0%	13.3%	-9.8	-29.1%
MAT	15 735 161	-26.3%	24.0%	-5.5	2 433 933 092	-18.9%	17.0%	-5.1	-9.3%
MIG 400
WoW	91 671	-6.0%	2.1%	0	11 257 964	-5.1%	1.6%	0	-5.9%
MoM	492 476	-23.1%	2.3%	-0.1	62 993 861	-19.9%	1.9%	-0.1	-18.7%
YTD	633 270	-45.7%	2.2%	-1	80 136 531	-40.1%	1.8%	-0.9	-21.1%
MAT	7 863 698	-23.5%	3.1%	-0.7	940 482 545	-19.2%	2.3%	-0.8	-5.6%
PROSTAMOL
WoW	18 749	-4.5%	12.4%	-0.2	28 674 527	-3.8%	14.1%	-0.3	-3.2%
MoM	92 218	-10.3%	13.8%	0.4	138 248 618	-3.9%	15.6%	1.2	-12.6%
YTD	121 942	-52.6%	13.4%	-9.8	183 826 345	-45.5%	15.3%	-9.4	-18.0%
MAT	1 411 291	-33.4%	16.9%	-7.4	2 011 338 453	-25.4%	18.2%	-8.1	-4.3%
RESPERO MYRTOL
WoW	22 256	-7.6%	6.8%	-0.5	13 024 566	-6.9%	8.2%	-0.6	-1.2%
MoM	103 687	-36.9%	7.3%	-1	58 772 735	-31.3%	8.4%	-0.6	-28.3%
YTD	138 537	-43.1%	7.2%	-3	79 298 050	-25.9%	8.4%	-1.4	-19.3%
MAT	1 196 419	23.6%	7.9%	1.6	595 904 283	35.2%	8.3%	1.8	-1.7%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	672 700	-69.9%	2.8%	-3.4	182 605 772	-57.1%	3.5%	-2.5	-33.7%
DEXALGIN	108 673	-60.0%	0.4%	-0.4	58 028 809	-45.0%	1.3%	-0.9	-21.1%
ESPUMISAN (ADULTS)	305 622	-54.3%	39.2%	-22.1	197 493 364	-37.8%	49.9%	-18	-28.5%
ESPUMISAN BABY	121 027	-38.8%	29.8%	-9.7	94 606 093	-18.4%	47.0%	-6.9	-18.8%
FASTUM	88 691	-48.8%	0.9%	-0.6	54 379 683	-32.8%	2.5%	-0.8	-15.9%
IODOMARIN	361 199	-20.0%	21.3%	-1.3	67 056 078	-19.1%	8.3%	-1.7	-15.3%
LIOTON	86 376	-46.9%	1.7%	-0.8	107 442 053	-24.8%	4.3%	-1	-20.2%
MEZYM	1 292 183	-55.6%	19.4%	-11.5	201 869 954	-51.0%	13.3%	-9.8	-29.1%
MIG 400	633 270	-45.7%	2.2%	-1	80 136 531	-40.1%	1.8%	-0.9	-21.1%
PROSTAMOL	121 942	-52.6%	13.4%	-9.8	183 826 345	-45.5%	15.3%	-9.4	-18.0%
RESPERO MYRTOL	138 537	-43.1%	7.2%	-3	79 298 050	-25.9%	8.4%	-1.4	-19.3%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	8 280 696	-43.2%	4.3%	-2.3	1 777 112 518	-30.5%	4.3%	-1.7	-12.9%
DEXALGIN	1 422 818	-25.5%	0.6%	-0.1	639 187 720	-12.5%	1.6%	-0.4	-5.6%
ESPUMISAN (ADULTS)	3 921 211	-26.5%	50.5%	-14.6	2 088 607 382	-15.7%	56.7%	-13.2	-5.3%
ESPUMISAN BABY	1 349 362	-18.1%	35.8%	-5.1	884 244 799	-8.4%	49.5%	-6.1	-6.3%
FASTUM	955 883	-30.9%	1.0%	-0.4	519 793 557	-19.1%	2.4%	-0.7	-2.6%
IODOMARIN	3 202 865	-2.8%	20.4%	-0.7	624 189 623	2.0%	8.9%	-0.6	0.6%
LIOTON	1 175 164	-30.6%	2.1%	-0.6	1 272 024 499	-10.4%	4.5%	-1.1	-9.8%
MEZYM	15 735 161	-26.3%	24.0%	-5.5	2 433 933 092	-18.9%	17.0%	-5.1	-9.3%
MIG 400	7 863 698	-23.5%	3.1%	-0.7	940 482 545	-19.2%	2.3%	-0.8	-5.6%
PROSTAMOL	1 411 291	-33.4%	16.9%	-7.4	2 011 338 453	-25.4%	18.2%	-8.1	-4.3%
RESPERO MYRTOL	1 196 419	23.6%	7.9%	1.6	595 904 283	35.2%	8.3%	1.8	-1.7%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	99 622	-4.3%	2.8%	0.1	27 394 018	-4.2%	3.4%	0.1	-6.7%
DEXALGIN	14 445	-8.2%	0.3%	0	7 974 846	-5.6%	1.1%	0	-5.9%
ESPUMISAN (ADULTS)	49 235	-3.2%	38.6%	0	31 401 775	-3.1%	48.7%	0.4	-3.2%
ESPUMISAN BABY	19 726	-4.5%	30.0%	0.1	15 520 372	-3.6%	47.7%	0.5	-4.9%
FASTUM	12 905	-5.0%	0.8%	0	7 867 163	-3.5%	2.2%	0	-4.0%
IODOMARIN	64 655	-2.1%	22.3%	-0.2	12 122 775	-1.5%	9.0%	-0.2	-1.3%
LIOTON	15 499	-15.7%	1.8%	-0.3	19 438 048	-15.7%	4.7%	-0.6	-3.1%
MEZYM	189 325	-4.3%	19.1%	0	30 087 867	-3.6%	13.0%	-0.1	-4.3%
MIG 400	91 671	-6.0%	2.1%	0	11 257 964	-5.1%	1.6%	0	-5.9%
PROSTAMOL	18 749	-4.5%	12.4%	-0.2	28 674 527	-3.8%	14.1%	-0.3	-3.2%
RESPERO MYRTOL	22 256	-7.6%	6.8%	-0.5	13 024 566	-6.9%	8.2%	-0.6	-1.2%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	520 912	-40.9%	2.8%	-0.3	140 500 936	-33.7%	3.5%	0.1	-34.9%
DEXALGIN	86 116	-0.8%	0.4%	0.1	45 595 997	7.9%	1.4%	0.3	-18.7%
ESPUMISAN (ADULTS)	227 468	-5.8%	39.3%	-1.6	147 485 006	4.4%	50.3%	1.4	-1.9%
ESPUMISAN BABY	89 583	-11.4%	29.6%	-1.8	69 808 712	-2.9%	46.7%	-0.1	-5.9%
FASTUM	68 305	1.6%	0.9%	0.1	41 973 451	9.7%	2.6%	0.4	-9.0%
IODOMARIN	257 852	-11.8%	20.9%	-1	47 712 069	-11.1%	8.0%	-0.6	-7.4%
LIOTON	59 882	-11.1%	1.6%	0	74 104 261	-7.1%	4.1%	-0.1	-8.3%
MEZYM	1 004 480	-4.4%	19.6%	0.9	155 827 241	-0.0%	13.4%	0.7	-9.0%
MIG 400	492 476	-23.1%	2.3%	-0.1	62 993 861	-19.9%	1.9%	-0.1	-18.7%
PROSTAMOL	92 218	-10.3%	13.8%	0.4	138 248 618	-3.9%	15.6%	1.2	-12.6%
RESPERO MYRTOL	103 687	-36.9%	7.3%	-1	58 772 735	-31.3%	8.4%	-0.6	-28.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN (ADULTS)

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN BABY

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

MS VALUE (weekly)

FASTUM-GEL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

MS VALUE (weekly)

LIOTON 1000

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

MS VALUE (weekly)

MEZYM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

MS VALUE (weekly)

DEXALGIN 25

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

MS VALUE (weekly)

MIG 400

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

MS VALUE (weekly)

PROSTAMOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

MS VALUE (weekly)

IODOMARIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

MS VALUE (weekly)

RESPERO MYRTOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца